Blue. It’s the color of the ocean, the sky, and our blood carrying veins. The color blue in many ways represents life itself, or at least the things that support life on this planet. Yet blue can also be used to describe sadness, fragility, and death. As I was putting together this color study composition I came to realize how much more there is to this shade of blue than I had previously thought. I found it interesting just how prominent this color is in so many different settings, yet it can go almost unnoticed when compared to a different color of the same vibrancy, like say, hot pink or neon green. It is also fascinating how often this color can be found in nature. From bluebells to frogs to butterflies, it is amazing to see electric blue popping up where you wouldn’t necessarily expect it. But I think what I love most about electric blue is that while it is such a vibrant and lively color, there is this subtle mystique and eeriness to it that makes it rather enchanting.
According to a study done by YouGov, blue is the most universally favored color. It is often associated with creativity and calmness, and gives off a sense of innovation, trust, and loyalty, which is probably why so many companies have used this color for creating their brand identities (Twitter, Facebook, PayPal, HP, and AT&T just to name a few). Artitude Design states that “Unlike red, it slows the pulse rate, reduces appetite, and is overall a calming color. It adds a sense of strength, but is a relaxing color. In fact, Pantone recently released “Natural Optimism”, a color that is designed to make people feel good just by looking at it!” How awesome is that? If you want people feel good about your brand or design, why not start with a color that is designed to do just that?
How does Electric Blue make you feel? Take a look at the following images to find out!